The Telegraph: ‘Why Tbilisi is an unexpected new fashion destination’
British newspaper the Telegraph has published an article about Georgian fashion industry, Georgian designers, street style of Georgian capital of Tbilisi and Mercedes-Benz' Fashion Week Tbilisi.
Until relatively recently, Georgia didn’t have a fashion industry. Or at least not one that we would think of as an ‘industry’, with designers generally only producing bespoke pieces for local clients and perhaps just two expats whose names you might recognise in Britain, David Koma and Tata Naka”, read the article.
Things changed when in 2014 Demna Gvasalia made headlines with his label Vetements, and later when he was appointed the artistic director of French house Balenciaga.
The Demna effect reverberated back in Tbilisi, stirring other creatives to follow suit. The first Tbilisi Fashion Week launched in 2015, and for spring 2019 the city presented its strongest line-up yet”, read the article.
The Telegraph interviewed founder of the Mercedes-Benz’ Fashion Week Tbilisi Sofia Tchkonia, who said that cooperation with Mercedes-Benz has changed everything.
Designers started thinking more globally than locally. It was very difficult at first because so many jobs – stylists, show producers, agents – just didn’t exist here. The right support can help an entire economy to form.”
The Telegraph wrote that where stylish people go, others follow.
Tbilisi tourism is benefiting from the halo effect of being a ‘fashion city’ and British buyers now see Georgia as a must-visit each season”, read the article.
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The Telegraph: ‘Why Tbilisi is an unexpected new fashion destination’
British newspaper the Telegraph has published an article about Georgian fashion industry, Georgian designers, street style of Georgian capital of Tbilisi and Mercedes-Benz' Fashion Week Tbilisi.
Until relatively recently, Georgia didn’t have a fashion industry. Or at least not one that we would think of as an ‘industry’, with designers generally only producing bespoke pieces for local clients and perhaps just two expats whose names you might recognise in Britain, David Koma and Tata Naka”, read the article.
Things changed when in 2014 Demna Gvasalia made headlines with his label Vetements, and later when he was appointed the artistic director of French house Balenciaga.
The Demna effect reverberated back in Tbilisi, stirring other creatives to follow suit. The first Tbilisi Fashion Week launched in 2015, and for spring 2019 the city presented its strongest line-up yet”, read the article.
The Telegraph interviewed founder of the Mercedes-Benz’ Fashion Week Tbilisi Sofia Tchkonia, who said that cooperation with Mercedes-Benz has changed everything.
Designers started thinking more globally than locally. It was very difficult at first because so many jobs – stylists, show producers, agents – just didn’t exist here. The right support can help an entire economy to form.”
The Telegraph wrote that where stylish people go, others follow.
Tbilisi tourism is benefiting from the halo effect of being a ‘fashion city’ and British buyers now see Georgia as a must-visit each season”, read the article.
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